If you’re familiar with my blog at all, you’ve probably figured out that I enjoy the now-old TV show, Seinfeld.
One of my favorite characters is Mr. Peterman, mostly because when the show was in its heyday, one of main job duties was writing catalog copy for the gardening catalogs I was running – yeah, there were a few “Elaines” around!
Contrary to what the video might suggest, when you write for a catalog, or for advertising, you really are forced to write concisely, yet effectively. The legends (gurus?) of advertising used to claim that all writers should have a stint in advertising. If you think that’s pompous or silly, here’s three writers who spent some time in advertising as copywriters:
Helen Gurley Brown
F. Scott Fitzgerald
I could say more, but then I might be accused of being a windbag . . . should we just keep it at pompous? Honestly though, since I’ve never been to Africa, I’d really like to tell you some of my hockey stories . . . they’re funny. Ha, there’s even a little of that in Dawn at Last!